Anglais Free - the economics of abundance and why zero pricing is changing the face (édition en anglais)

À propos

What happens when advances in technology allow many things to be produced for more or less nothing? And what happens when those things are then made available to the consumer for free?

In his groundbreaking new book, The Long Tail author Chris Anderson considers a brave new world where the old economic certainties are being undermined by a growing flood of free goods - newspapers, DVDs, T shirts, phones, even holiday flights. He explains why this has become possible - why new technologies, particularly the Internet, have caused production and distribution costs in many sectors to plummet to an extent unthinkable even a decade ago. He shows how the flexibility provided by the online world allows producers to trade ever more creatively, offering items for free to make real or perceived gains elsewhere. He pinpoints the winners and the losers in the Free universe. And he demonstrates the ways in which, as an increasing number of things become available for free, our decisions to make use of them will be determined by two resources far more valuable than money: the popular reputation of what is on offer and the time we have available for it. In the future, he argues, when we talk of the 'money economy' we will talk of the 'reputation economy' and the 'time economy' in the same breath, and our world will never be the same again.


Rayons : Parascolaire > Concours / Examens supérieur


  • Auteur(s)

    Chris Anderson

  • Éditeur

    Random House Uk

  • Distributeur

    Olf

  • Date de parution

    24/06/2009

  • EAN

    9781905211487

  • Disponibilité

    Disponible

  • Nombre de pages

    274 Pages

  • Longueur

    23.8 cm

  • Largeur

    15.4 cm

  • Épaisseur

    2 cm

  • Poids

    383 g

  • Support principal

    Grand format

Chris Anderson

Devenu une véritable star aux Etats-Unis, Chris Anderson est rédacteur en chef de Wired depuis 2001. auparavant, il a été journaliste à Science et Nature, puis a animé la rubrique Internet de The Economist. Il a fait des études scientifiques et a commencé sa carrière professionnelle comme chercheur.

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