CHANEL is one of the best-known luxury brands in the world. Yet it remains the most mysterious of them all. From Paris and rue Cambon, CHANEL will forever be Gabrielle - a woman who revolutionized feminine elegance. Carefree and audacious, the designer turned simplicity into the height of luxury. Bold and unpredictable, the brand, now over
100 years old, continues to astound with its one-of-a-kind fashion shows, iconic N°5 perfume and 2.55 bag, exquisite jewellery and cutting-edge beauty products. By passing on its unparalleled expertise over time - from Gabrielle Chanel, to Karl Lagerfeld, to Virginie Viard - it has built its legend.
With a wealth of beautiful images and fascinating inserts, including previously unpublished facsimile documents, this volume is an invitation into the sublime and eternal world of the House of CHANEL.
Discover the legendary story of Adidas, where three signature stripes took the globe by storm.
In this compact guide, style writer Josh Sims delves into the incredible journey of one of the most iconic brands in the world today. From a small town in Germany to a symbol of quality, performance and cutting-edge design, Adidas' rise is nothing short of extraordinary. Featuring all their most iconic innovations, highlighting their revolutionary technology and cultural impact, A Pocket Guide to Adidas is an essential read for all style seekers and sneakerheads.
Discover the legendary story of Nike, where innovation and a signature swoosh took the world by storm.
In this illustrated guide, style writer Josh Sims explores the rise of the world's biggest sportswear company from its humble beginnings in Oregon to global fashion monolith. Featuring all of Nike's most iconic designs, highlighting their industry-defining innovations and pop-culture influence, A Pocket Guide to Nike is an essential read for all style seekers and sneakerheads.
Behind nearly every item in the modern wardrobe is a first of its kind - the definitive item, often designed by a single company or brand for specialist use, on which all subsequent versions have been based (and originals of which are now collector items in the booming vintage market). The T-shirt, for example, may now be an innocuous, everyday item, but was created by American company Hanes for US Navy personnel at the turn of the 20th century and was subsequently adopted by sportsmen and bikers. Other items have been designed for sport, farm work or protection, and made their way into everyday usage. Icons of Style examines, garment by garment, the most important and famous of these products - their provenance and history, the stories of their design, the brand/company that started it all and how the item shaped the way we all dress today. As traditional definitions of men's and women's clothes are fast changing, this book combines all key garments for everyone.
Inspiring images of the best examples of the garment - from the 1930s to contemporary times, from Marlene Dietrich to Mick Jagger - show the timeless beauty of these garments that are the basics of the stylish.
Ce volume est une monographie exhaustive sur l'univers drag. Transformation, communication et exagération, sont trois des aspects caractéristiques de cette culture de la non-conformité. Enrichi de textes critiques et d'images inédites, Drag The Complete Story reparcourt avec humour et précision historique les étapes fondamentales de l'affirmation de ce mouvement, à travers des personnages clés ayant contribué à son affirmation et à sa démocratisation.
Light, floral, exotic or heady, perfume can be both a precious ally for self-care or the ultimate weapon of seduction. From its origins in ancient times to today's colossal cosmetic industry, the story of perfume is rich and enticing.
What parts of the world do fragrances come from? Who invented them and what are their main ingredients? How did perfume cross from the sacred to the profane? Who were the first great perfumers? What role has the fashion industry played in the history of perfume? How do you become a successful 'nose'? What stories lie behind iconic perfumes such as Chanel's N°5, CK One, or Jean Paul Gaultier's Le Mâle?
Lavishly illustrated with archival documents from the most beautiful fragrance brands, The Story of Perfume transports its readers into a precious and mesmerizing world. It is the perfect gift for special occasions and a must-have for all perfume lovers.
Pattern Magic is the cult pattern-cutting book from Japan. Taking inspiration from nature, from geometric shapes and from the street, this book harnesses the sheer joy of making and sculpting clothes. The book takes a creative approach to pattern cutting, with step-by-step projects for fashion designers and dressmakers to enjoy.
All the basic information you need to start pattern cutting is included, from the basic block to measurements and scaling. Each project is beautifully illustrated with clear diagrams and photographs showing the stages of construction, the toiles and the finished garments. These easy-to-follow illustrations and detailed instructions make it easy to create stunning, sculptural clothes with a couture look.
Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity. The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.
For this third edition, examples drawn from a broad range of fashion, textile and retail have been updated to include more on social media and digital and emerging technologies, such as fashion in the metaverse. The updated text increases the focus on sustainability issues, while also tracing recent disruptions to traditional marketing frameworks such as degrowth. There are also more examples of global fashion weeks and brand collaborations. The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry.
A bestseller for over 10 years, Fabric for Fashion: The Swatchbook is a unique resource with 125 swatches of the most recognized and widely used varieties of fabric to encourage consideration of not just their aesthetic appeal but also their structure, feel and weight. Natural fabrics such as cottons, silks, wools and linens are included, as are a wide range of manmade ones including alternative plant fibres like bamboo and hemp. With accompanying information on fabrication, weights, construction, as well as yarn windings the book will help student fashion designers to make informed textile choices based upon an understanding of raw materials together with the processes that make up a fabric.
Fashion Bags and Accessories explores fashion bags and related accessories, such as purses, wallets, clutches, cases, gloves and belts, through various approaches to creative design, product development, technological innovation, materials development, component design (hardware) and branding. Readers will become familiar with key constructions and gain grounding in both traditional craft-making techniques and contemporary digital manufacturing process. Traditional accessory materials like leather are considered alongside new and emerging sustainable materials. Key elements of fashion bags and accessories like component design, signature branding and logo design are also covered in depth.
Primarily aimed at students on fashion design, product design, or specialized accessories courses, the book will also be a go-to reference for professionals wishing to move into or evolve in this product area.
Fashion Portfolio: Create, Curate, Innovate is a practical guide to a forward-reaching portfolio, emphasizing the value of personalized storytelling. Its focus is in helping designers reach visual and conceptual clarity in representing their potential. As part of a personal brand strategy, the portfolio becomes a stronger sales tool. This is why the book also explores research, personal branding, presentation materials, online presentation, interview technique and follow up.
The book also includes a section on different fashion professional paths providing invaluable career advice not just for aspiring designers but all those looking to evolve in the fashion industry. Case studies from successful recent graduates working across the world offer further insight on how to make your mark.
Fashion writing now enjoys its highest-ever profile as the digital world has multiplied the number of platforms on which it is available. No longer confined to restrictive print schedules or occasional broadcast slots, fashion is now an ever-present content driver. With retailers, brands and designers all in on the act, plus the emergence of citizen fashion coverage from the social media community, the volume of fashion journalism has risen beyond any predictions.
While bloggers monetise their musings - indeed, create successful and influential fashion media and fashion product businesses - traditional magazines and newspapers have expanded their multi-channel fashion content in order to secure more touch points with consumers and drive revenue from fashion advertising.
Aimed at students on specialist fashion journalism courses or general/lifestyle journalism degrees, this guide will also appeal to untrained writers, including content creators, who want to add a professional approach to their fashion writing.
This essential guide shows aspiring entrepreneurs how to bring a fashion business idea to life from forming a legal entity and writing a business plan, to organizing a structure, scaling a business and strategizing for growth. Readers will develop theoretical and practical approaches to supply chain management and marketing strategies.
Led by the author's vision and packed with interviews from iconic figures in fashion, the book shows that despite all that is wrong with today's fashion system, there has never been a better time to be a visionary, game-changing fashion entrepreneur. Case study interviewees include designer Tommy Hilfiger and some of the biggest names in fashion marketing, publicity, brand collaboration and legal representation.
Réédition en petit format de cette sélection des meilleures créations graphiques au service de l?industrie de la mode : packaging, catalogues, étiquettes ou encore cartons d?invitation rivalisent de créativité.
Des icônes de la mode masculine révèlent dans cet ouvrage les détails qui font leur élégance. Les chaussures, les chapeaux, montres, bretelles et autres accessoires vestimentaires sont présentés à travers des photos de films, des publicités et des portraits de photographes où le sujet sublime un accessoire ; le chapeau de Harrison Ford dans Indiana Jones, la robe de chambre de Hugh Hefnerou encore les santiags de Clark Gable dans Les Désaxés.
Showcasing some of the most exciting and innovative contemporary footwear designers from across the globe, this book reflects the rich and diverse range of cutting-edge shoe design. Using specially commissioned photography, never before published sketches and original design material, New Shoes brings together a rich mix of desirable shoes, sandals and boots to illustrate the unique blend of design skill and craftmanship that footwear design demands.
